Marketing/Communications

On the internet all choruses are equal: Even the smallest ensemble with limited resources can now establish a global presence using digital technology to spread its sound. Here we offer some advice on how to decide which sound format is best for your chorus.

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Trends in Arts Audience Behaviors

Drawing on a wide range of arts industry research and his own observations about the larger environment in which arts groups operate, Alan Brown shares six interrelated macro trends affecting audience behaviors and demand for arts programming.

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Conversations with Choral Music Concertgoers

Through interviews with random, "ordinary" audience members, we discover how they found their way to choral concerts and what keeps them coming back for more—article includes practical recommendations for choral leaders.

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A worksheet to help choruses communicate to all constituents in the event of an artistic founder transition.

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A list of chorus- and arts-specific job boards.

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The 2010 survey reports on operations data from the 2008-2009 season. An excellent benchmarking tool.

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"To Tweet or Not ToTweet," a PowerPoint presentation on how to develop a social media strategy for your chorus given at the 2010 Conference.

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How to Set Up Your Facebook Page, Twitter Account and YouTube Channel

A how-to handout developed as part of the "To Tweet or Not To Tweet" presentation at the 2010 Conference.

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Securing Your Future by Building Your Brand

Slides from a presentation given by Roger Sametz of Sametz Blackstone Associates at the 2010 Chorus America Conference.

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Alan Brown, principal of WolfBrown, presented these research findings and strategies for audience development at the 2010 Conference.

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