Alan Brown, principal of WolfBrown, presented these research findings and strategies for audience development at the 2010 Conference.
What happens when you take your concert to a museum, armory, warehouse, stone mill, or parking garage? Performing music in unusual venues can ignite a spark of creativity and community connection for choruses.
What allows one chorus to thrive for more than a century while another is forced to close down after just a few years? Leaders of some of the longest-running choral organizations credit a combination of factors for their longevity.
Choruses have a real chance to be innovators and maybe help lead the way for all the arts.
The goal of a concert is not to perform great music well, but to co-create personally relevant experiences together inside the music.
Composer David Lang tells about the creative vision of Bang on a Can: Take concerts apart and put them back together again so that music can be heard with fresh ears.
When choruses take the time to really sing the text—be it biblical or poetic, somber or silly—we demonstrate the moral consequence of lives that are animated by beauty, passion, and love.
Clearly the concept of subscribing is not dead, just look at the sports world! To make headway against the challenges to build a robust subscription base, we must work smart, be students of our surroundings, and ask fundamental questions.
We have created an elitist culture around classical music, about clothes and small talk and polite applause, and then we wonder why those who "don't have tuxedos" don't come to our concerts. Should we be working to change this? How can we do it?
A practical guide for improving message strategy and branding.